ABOUT US
Barralaga Capital was born out of real-world experience, not theory. Based in New Jersey, our founders spent the last five years building and scaling a multi-million-dollar waste management business, working through the operational challenges that many small and growing companies face every day. Along the way, we saw firsthand how outdated systems, manual processes, and a lack of innovation limit growth and efficiency. Grounded in strong family values and a culture built on hard work, Barralaga Capital was created to help businesses build better systems, so they can scale with clarity, confidence, and purpose.
OUR FOUNDERS
The Family Behind Barralaga Capital
Carlos Barralaga
Chief Executive Officer (CEO)
Briana Barralaga
Chief Financial Officer (CFO)
Alejandra Barralaga
Chief Technology Officer (CTO)
OUR MISSION
Our mission is to help businesses operate with intention, clarity, and confidence in a rapidly changing technological landscape. We believe strong operations are built on well-designed systems, not shortcuts or constant workarounds. By thoughtfully applying automation and artificial intelligence to real-world workflows, we aim to reduce friction, improve decision-making, and support long-term, sustainable growth while keeping people at the center of every system we build.
OUR VALUES
We value thoughtful system design over quick fixes, believing that strong operations are built with intention and care. We prioritize clarity in how work, data, and decisions flow through a business, especially in complex or changing environments. We approach innovation responsibly, using automation and AI as tools to enhance, not complicate, how organizations operate. Above all, we believe systems should support people, empowering better judgment, accountability, and long-term success.
Our Story
Barralaga Capital was built by a family who believes that better systems create better businesses. After years of working with spreadsheets, processes, and automation firsthand, the focus became clear: help organizations operate with more structure, clarity, and intention. By combining a strong operational mindset with modern tools and AI, Barralaga Capital works alongside forward-thinking teams to enhance how work actually gets done without losing the human element behind it.